tag:blogger.com,1999:blog-41488785663578237042024-02-08T11:42:31.618-08:00Blog MarketingMarketing BlogUnknownnoreply@blogger.comBlogger25125tag:blogger.com,1999:blog-4148878566357823704.post-40771827176578303922011-07-24T14:10:00.001-07:002011-07-24T14:10:47.127-07:00HD TVI will tell all of you guys out there something that will save you from a lot of frustration and silly arguments with your wife or girlfriend. Go ahead and get the satellite! I really don’t think that I ask too much out of my wife. I go to work, pay the bills, and all I really want to do on Sunday’s is watch football with the guys. My wife has a knack for coming in to the den the moment a big play happens and demanding my undivided attention (usually to ask what I think of an outfit or something like that). The decision cannot be delayed until the end of a play, and she used to call me selfish and tell me that I didn’t care about her when I would ask her to wait one minute for the play to end. However, now all I have to do is simply push the ‘pause’ button, and I can happily give her my undivided attention and then return to the game without missing a thing! You should go to: <a href="http://www.direct.tv/">Direc.tv/</a> so that you can do this, too! I’m telling you guys—it’s really a relationship “game changer!”Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-15713830260994469692010-02-27T13:55:00.000-08:002010-02-27T13:55:01.134-08:00Bookmark Your ProcessTake the time to bookmark EVERYTHING when you use Bum Marketing. Links, templates, checklists, etc. Don’t waste time trying to locate a link, or hope that it is still in your browser memory.<br />
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Set up your <i>Favorites Folder</i> in your browser. Include your links to your affiliate markets, online research tools, article directories, classified add directories, etc. Link them directly to the login page, not just the home page. Set them up numerically so you can work through them step, by step.<br />
Shortcuts folder on your desktop leading to your tools. This will keep you from getting lost in your software options and keep you using only what you need. Place a shortcut to EVERY tool you use on the folder.<br />
Website Templates. Lay a “beginning” site out and use it each time to rapidly make changes.<br />
Checklists. Step-by-step processes for each BM element. An article writing example is for you below. The reason for a checklist is it keeps you focused and on track.<br />
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All of this little things are HUGE time savers. Even though you know your process, sometimes it is difficult to remember what step you are in.<br />
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Here is the way I set mine up…<br />
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My Favorites Folder: <br />
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I am able to move through the necessary links in my system quickly. They are arranged in order so I click and go. <br />
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In addition to the basic BM links I also have my possibilities links. These are community sites, forums, and pages I have noticed ranking high in my keyword areas. Then there are my profit links, which let me login to PayPal, Clickbank, etc to check the daily gross receipts.<br />
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My Shortcuts: <br />
Anything you need for research & development should be in a shortcut folder for easy access. I went from “searching” for which tool I was looking for in my programs menu…<br />
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To this…<br />
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Only the software I use for BM is in this shortcut folder.<br />
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The easiest way to do this for those who may not be familiar is to:<br />
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Create a folder on your desktop or and label it something like “BUM Shortcuts.”<br />
Click start and enter your programs area.<br />
Click and drag the tool you want into your BUM folder on your desktop.<br />
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My Templates:<br />
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Yes, I’m still using FrontPage! I use simple layouts so this works. However, the results I’m getting from XSitePro are doing well, so I may make the complete switch for my marketing sites. <br />
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The template for each new site is already laid out. All I have to do is add info and change key words. XSitePro makes it easy to generate keyword related pages without them leaving the footprint of a page-gen software. <br />
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With each new site I just copy and paste the template into a new folder. I rename it to the keyword theme of the site.<br />
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MY Checklist:<br />
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Here’s my article writing checklist…<br />
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Keyword title that grabs attention.<br />
List the 3-5 points or acrostic of importance.<br />
Two paragraphs per point<br />
250-350 words total<br />
Linked keyword from within the article<br />
Linked from resource Box<br />
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Make your OWN checklists that work for you. I absolutely LOVE Jimmy D. Brown’s checklists that he creates for List and Traffic. Yep, it’s an aff. Link.<br />
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That same type of checklist development makes your repeated effort move smoother.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-89858147498867022252009-10-19T08:53:00.000-07:002009-10-19T08:53:00.474-07:00How Google Preferences WorkMany people breeze through Google umpteen times a day without bothering to set their preferences — or even being aware that there are preferences to set. A recent Internet study asked users whether they would rather set <span style="font-weight: bold;">Google preferences</span> or get bathed in chocolate syrup. Sentiment was overwhelmingly against setting Google preferences. But I’m here to tell you that the five settings on the Preferences page enhance the Google experience far more than the effort required to adjust them.<br /><br />To adjust Google preferences, click the Preferences link on the Google homepage or go <a href="http://www.google.com/preferences">here</a>.<br /><br />If you set your preferences and later return to the Preferences page by manually entering the preceding URL, your browser displays an unadjusted Preferences page (without your settings). That’s because your Preferences page has a distinct URL with your preferences built in to it. For example, after selecting English as Google’s default language for your visits, the URL appears like this: www.google.com/preferences?hl=en<br /><br /><span style="font-weight: bold;">How Google remembers your preferences</span><br />When you set preferences in Google, the site is customized for you every time you visit it, as long as you’re using the same computer through which you set the preferences. To provide this convenience, Google must place a cookie (a small information file) in your computer. The site and the cookie high-five each other whenever you visit Google, and then the site appears according to your settings. For this system to work, the reception of cookies must be turned on in your browser.<br /><br />Some people are militantly anti-cookie, claiming that the data files represent an invasion of computer privacy. Indeed, some sites plant cookies that track your Internet movements and identify you to advertisers.<br /><br />The truth is, Google’s cookie is fairly aggressive. It gets planted when you first visit the site, whether or not you visit the Preferences page.<br />Once planted, the Google cookie records your clicks in Google and builds a database of visitor behavior in its search results pages. For example, Google knows how often users click the first search result and to what extent they explore results lower on the page. Google uses this information to evaluate the effectiveness of its service and to improve it.<br /><br />As to privacy, Google does indeed share aggregate information with advertisers and various third parties and even publicizes knowledge about how the service is used by its millions of visitors. The key word is aggregate. Google’s privacy policy states that individual information is never divulged except by proper legal procedure, such as a warrant or a subpoena, or by individual consent. The privacy policy is published on <a href="http://www.google.com/privacy.html">this page</a>.<br /><br />I have no problem with the Google cookie or with cookies in general. The convenience is helpful, and I don’t mind adding to the aggregate information. It’s rather comforting being a data droplet in Google’s information tsunami.<br /><br />Your best bet for reaching the Preferences page after first setting your preferences (when you want to readjust them, for example) is to use the Preferences link on the home page.<br />A single basic process changes one preference or several. Just follow these steps:<br />1. Go to the Preferences page. As mentioned, just click the Preferences link on the home page or go directly to <a href="http://www.google.com/preferences">www.google.com/preferences</a>.<br />2. Use the pull-down menus, check boxes, and radio buttons to make your adjustments.<br />3. Click the Save Preferences button.<br />4. In the confirmation window (which merely says “Your preferences have been saved” and is unnecessary), click the OK button.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-26247600214173461642009-10-10T08:40:00.000-07:002009-10-10T08:46:05.256-07:00KPI Business Process<span style="font-weight: bold;">Define Your Goals</span><br />The tactical goals for your project generally come down to a simple goal:<br /><br />You want more ________. This may be leads for services, product sales, newsletter subscriptions, PDF downloads, views of a video, and so on.<br /><br /><span style="font-weight: bold;">Calculate Your KPIs</span><br />You need to establish the maximum amount you can pay for a customer and still be profitable.<br /><br />An overview of the Key performance indicators (KPIs):<br /><br />● Find the average order value (AOV). Divide the total revenue for the period by the number of orders to get the average value for an order. Some customers may buy a single item; other customers buy several items at different prices. Use these to find the average value of an order.<br />● Find the customer lifetime value (CLV). Multiply the AOV by the average customer’s number of annual purchases and length of customer lifetime (usually, several years) to get the CLV. This is how much the customer is worth to you in revenue.<br />● The question is then how much you’re willing to spend to acquire that customer (in other words, how much you invest to get a certain amount of revenue). In many companies, your finance team tells you that you must achieve a certain return in order to get the funding for your project. For example, for every dollar you spend, you should get four dollars in revenue. Use the PRR to calculate this.<br />● Find your close rate (CR), which is the number of leads you need to get customers. If you need 100 leads to get 20 customers, that is a 20% CR.<br />● Multiply the CPA by the CR to get the target CPL. This tells you how much you can spend to get a lead.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-55207711502491773002009-09-15T10:14:00.000-07:002009-09-15T10:18:08.122-07:00Domain and HostingOne of the most important things you must do is <span style="font-weight: bold;">choose a domain</span>. It’s the name of your site so it has to be important. Something relatively short and that people can remember is vital. I’ve had the most success choosing a domain name which matches the niche my site will be about. For example, if I decided I wanted to make a website about cell phone chargers – I’d try and create a domain name which includes the main keywords external hard drives or something of the sort. <br /><br />You don’t always have to do it this way, and you can still become the authority in your niche. I’ve seen it happen too many times and I’m sure you have too. But I’m going by my personal experiences.<br /><br /><span style="font-weight: bold;">Finding Hosting </span><br />I can’t stress the importance of having a reliable host. See it this way, how are you going to eat, if there is no food? How are you going to <span style="font-weight: bold;">make money</span>, if your sites are down constantly? A reliable host is definitely a very important aspect when it comes to <a href="http://acidace.blogspot.com">making money online</a>. If one of my sites go down I lose anywhere from $20-$50 that day. It adds up quickly.<br /><br />Once you’ve gotten a domain, you need to find a reliable host. Niche blogging can become an addiction after awhile so find a company that let you host unlimited sites.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-2451417601178258852009-07-01T08:31:00.000-07:002009-07-01T08:51:56.025-07:00Deep LinkingDeep links are links to internal pages of your website. Most people will aggressively <a href="http://celeblogs.info/link-and-ping/">build links </a>only to their homepage … but this is definitely not the most natural looking linking profile.<br /><br />Instead, I would recommend you split you inbound links between your home page and your internal pages. You should still have about 50% or so of the links point to the homepage, but spread the other links out across your other pages.<br /><br /><strong>Natural Inbound Linking </strong><br /><br />This has a couple of benefits.<br /><br />• This will result in your site getting deeply spidered which in turn will cause the search engines to find and index more pages faster.<br /><br />• You will also start to notice that your internal pages will begin to rank better for their target keywords.<br /><br />• I believe if you do this on newly launched sites you can keep yourself out of the “Google sandbox.”<br /><br /><strong>Non Natural Linking from single IP address </strong><br /><br />Every website is assigned to an IP address. An IP address can also be thought of as the equivalent of a street address or a phone number for a computer or other network device on the Internet.<br /><br />Just as each street address and phone number uniquely identifies a building or telephone, an IP address can uniquely identify a specific server or a website.<br /><br />Here is an example IP Address:<br /><br />123.456.789.000<br /><br />A Block: 123<br />B Block: 456<br />C Block: 789<br />D Block: 000<br /><br />When building your links you want to ensure you get links from a variety of IP sources, this will ensure you have the most natural looking backlink portfolio.<br /><br />This may sound like a simple tip, but getting site wide links from a high PR website is not a good idea for this reason. You may get 1,000’s of links, but they are all from the same IP and will in short order hurt your rankings instead of improve them. This of course is mostly in Google, MSN may still give you some love.<br /><br /><strong>Link Building Velocity </strong><br /><br />One of the things that I learned from reading the Google Patent is that Google pays attention to the speed at which you aquire your links.<br /><br />This is why it is highly recommended that you build your links slowly and at a consistent velocity, or speed. The reason to do this is because a site that is naturally popular will consistently gain new links just from people wanting to share what they have found.<br /><br />In order to duplicate this, we must resist what can be a very strong urge to acquire as many links as we can as fast as we can. I have personally found that building 10-20 quality links per day is a good number in the beginning. Then I eventually ramp this up as time goes by.<br /><br />You may be asking yourself “How in the world do you build 10-20 links consistently?” “How do you find the time, and the energy, to do that everyday for all of your sites?”<br /><br />Well, the short answer is:<strong> </strong>Blogs<br /><br />What makes <a href="http://1cash.blogspot.com/2009/06/how-to-use-twitter-with-your-blog.html">blogs</a> so darn great is that search engines absolutely love them, and for good reason: They contain fresh content!<br /><br />SO HOW DOES THIS HELP YOU?<br /><br />Well, the short answer is blogs have a neat little feature called Trackbacks.<br /><br />What Exactly is a Trackback?<br /><br />Trackbacks were designed to enable webmasters to notify other webmasters that there is another web page with relevant information.<br /><br /><strong>Getting Links Using Trackbacks </strong><br /><br />Getting Links Using Trackbacks<br /><br />The beauty of the trackback system is that all of this linking can happen without human interaction, which increases the chance of getting the desired nother thing that is great about Trackbacks is that they use a standardized protocol across all blogging platforms.<br /><br />Hopefully by now, you are beginning to see that Trackbacks can be an excellent way to build up your backlinks! Ifso, keep reading to discover what ifferentiates Trackbacks from Blog Comments, plus how you can exploit Trackbacks for maximum profit.<br /><br /><strong>Trackbacks vs Comments</strong><br />You may be thinking that a Trackback simply sounds like a comment added to a blog post. Well, not exactly.<br /><br />Comments are there for people to speak their mind about a blog post’s content. But a Trackback on the other hand is designed to indicate there is more about this topic to be read on another website.<br /><br />The fact is that a large percentage of bloggers are totally unaware of the trackback system installed on their website, and don’t fully understand how it works. And because of this most of the spam protection mechanisms have been focused on comments not trackbacks.<br /><br />The links you can get from posting comments to a blog have a high probability of not passing any of its value. Trackbacks on the other hand still hold extreme value.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-32213719229386094042009-06-20T07:59:00.000-07:002009-06-20T08:08:49.256-07:00Why You Should Join TwitterWhen you visit <a href="http://twitter.com/nowfor2">Twitter</a>, you’ll soon see that it’s all about staying in touch. But this isn’t the kind of website that gives you free rein to say whatever you want and spend as long as you like on every post you make. Twitter is all about brevity. It’s all about giving people the basics without bogging them down with the ‘too much information’ syndrome.<br /><br /><span style="font-weight: bold;">140 CHARACTERS OR LESS </span><br />That’s it—that’s all you’ve got to play with on Twitter each time you want to get in touch with your followers and tell people what’s going on with your business and your life.<br /><br />To put that into some kind of context, the title of an eBay auction can’t be longer than 55 characters so you’ve got less than three times that amount to make an impression on people.<br /><br />You’ll soon find yourself becoming very adept at using the English language to get in touch in the shortest way possible.<br /><br /><span style="font-weight: bold;">So why do you need to join?</span><br />It seems like the whole world belongs to two groups—those who are thinking of joining Twitter, and those who already have. If you are in the first group you’ll want to know what all the fuss is about, so here are some reasons.<br /><br /><span style="font-weight: bold;">Quick and easy</span><br />We’re not just talking about how easy it is to actually join here; it’s all about the updates. We know how long—or short—a tweet can be, and that’s exactly what makes the site so accessible.<br />If you have got your own blog you’ll know what I mean.Blogs are a great way to get in touch with people and build a following over the course of time, but if you don’t write posts of a reasonable length you tend to feel like you’re shortchanging your readers. You almost get to the stage where you’d be better off not posting at all than posting a short message.<br /><br />Twitter takes all that worry away instantly. You are limited by their 140 characters or less rule, so it’s super speedy to jump on and write a quick sentence to tell people what the latest development is in your business or on your website.<br /><br />In fact, you’ll probably have to restrain yourself to keep from posting too often!<br /><br /><span style="font-weight: bold;">Getting connected</span><br />Twitter makes it easy to put yourself and your business in front of the kind of people you want to get in touch with. Every time you send a fresh tweet it will appear in the public timeline, which is basically a scrolling record of every single tweet sent out by all the members of Twitter all over the world.<br /><br />There are plenty of other ways to get people to notice your presence on Twitter too, and good news is that the website gives you all the tools you need to draw attention to your profile.<br /><br />But there are other ways to start using Twitter. You don’t just have to tell people what you are doing; people are also using the site to ask questions, ask for advice and even network with other like minded people with the intention of forming a<br />business relationship later on.<br /><br />Are you starting to see that there is a hell of a lot of potential wrapped up in those 140 characters?<br /><br /><span style="font-weight: bold;">Staying in touch</span><br />Twitter isn’t just about letting people know what you are about and what you’re up to; it’s also about finding other like minded people and following them too.<br /><br />Staying in touch couldn’t be easier as you can follow those Twitterers you are interested in and receive updates as and when they post a new update. Once you have found someone you like, all you need to do is hit the Follow button and wait for<br />updates as and when they post them.<br /><br />Of course, the more people you can get to follow you the better. This book will help you to write the best updates you can and reach out to exactly the kind of people who will be interested in you and your business.<br /><br /><span style="font-weight: bold;">Raising your profile</span><br />If you’re looking for a quick and easy way to get your name out there and spread the word about what you’re doing, Twitter certainly fills that need. You can pick any username you like—as long as someone else hasn’t already taken in—so think about<br />using your business name if you are mainly going to use the site to promote your business.<br /><br />It all helps to raise your profile and means that more and more people will find out about you.<br /><br /><span style="font-weight: bold;">Instant updates</span><br />While a conventional blog is a great tool for attracting readers and potential customers, those blog posts can get pushed to the bottom of your list of things to do.<br /><br />Twitter isn’t like that. You only have to write 140 characters after all, and sometimes you won’t even need that many to tell people what’s going on right now.<br />You also stand a chance of getting more followers to a well maintained and thought out stream of tweets than you will to your regular blog—precisely because it’s short and sweet.<br /><br />People don’t always have the time to keep reading a blog (even a very good one) so you can give people the choice of whether they want to read more or just stick with your tweets for now. Did I mention you can use URLs in your tweets if you want<br />to? Now there’s a thought . . .<br /><br /><span style="font-weight: bold;">A great marketing tool</span><br />This benefit should be obvious by now. It might take you a while to get the hang of how to put Twitter to good use for boosting your business, but this book will get you much closer than you would if you made the journey on your own.<br />An important point to note here is that you can customize your own personal Twitter page to include your own business colors and photo—so it’s super easy to upload your business logo and create a background that instantly identifies you and your business and makes you stand out from the crowd.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-64901734751447053772009-06-08T10:29:00.000-07:002009-06-08T10:29:00.260-07:00Get Found Online<span style="font-weight: bold;">Get Found Online: Search Engines</span><br />Consumers most frequently go to the search engines to research and purchase products and services. Is your website getting found by consumers looking for you?<br /><br /><span style="font-weight: bold;">Organic Search is Best </span> <br />There are two kinds of search results: <span style="font-style: italic;">paid results</span> and <span style="font-style: italic;">organic</span> (or natural) results.<br />Paid results are those listings that require a fee for the search engines to list their link for particular keywords. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. <br />The price increases with the competitiveness of the keyword.<br />Organic results are gathered by search engines’ web crawlers and ranked according<br />to relevance to search terms. This relevance is calculated by criteria such as extent of keyword match and number of links into that website. Ranking in the organic search results is better because not only is it FREE, but research shows that people click on the organic results 75% of the time and paid results only 25% of the time.<br /><br /><span style="font-weight: bold;">How Does Google Decide?</span><br />Google and the other search engines rank websites in search engine results pages according to relevance to the search terms. This relevance is calculated by looking at both on-page factors such as the content on your site and off-page factors in the form of inbound links to your website. Off-page factors are the biggest influencers in your website’s ranking in search engine results.<br /><br /><span style="font-weight: bold;">How To</span><br /><br /><span style="font-weight: bold; font-style: italic;">STEP 1: Find Keywords</span><br /><span style="font-weight: bold;">Search Volume</span> – Given two different keyword phrases, optimize for the one with the larger number of searches.<br /><span style="font-weight: bold;">Relevance</span> – Choose keywords that your target market is using to describe and search for your products and services.<br /><span style="font-weight: bold;">Difficulty or Competition</span> – Consider your chances for ranking on the first page of Google for that keyword phrase. Look at the sites ranked in those first 10 slots,<br />their authority and relevance to search terms, and gage if you will be able to overtake them to secure a spot on that first page.<br /><br /><span style="font-weight: bold; font-style: italic;">STEP 2: On-Page SEO</span><br />Place keywords in the page title, URL, headings, and page text.<br /><br />Optimize your page description for maximum click-through-rate when your site ranks in Google searches.<br /><br />Place keywords in other “invisible” places on your site, including meta-keyword tags and alt-text on images.<br /><br /><span style="font-weight: bold; font-style: italic;">STEP 3: Off-Page SEO</span><br />Build more inbound links from other sites into yours. Each link serves as a recommendation or a reference to tell the search engines that your site is a quality site.<br /><br />Build more links within context, i.e. those with valuable keywords in the link anchor text (the text that is hyperlinked to your site). Link anchor text provides context for the search engines to understand what your site is about.<br /><br />Build more links from trusted websites. Just as references from well-respected friends and experts offer more value, so do links from trusted and well-respected websites.<br /><br />Link-building tips:<br />• Submit your website to directories like the Yahoo Directory and Business.com<br /><br />• Communicate with others in your industry through blogs and other social media<br /><br />• Create compelling tools (such as an interesting calculator) and content<br /><br /><span style="font-weight: bold; font-style: italic;">STEP 4: Measure & Analyze</span><br />Track number of inbound links, keyword rank over time and compared to competition.<br />Measure real business results: number of visitors, leads, and customers from SEO.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-27326490409258232682009-06-06T10:24:00.000-07:002009-06-06T10:28:53.469-07:00Internet MarketingThe Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. In order to remain competitive, businesses’ websites need to be found online by the consumers already searching for the products and services that you sell. Businesses must get found online by the consumers searching for their products and services in the:<br /><ul><li>Search Engines</li><li>Blogosphere</li><li>Social Media</li></ul><br /><span style="font-weight: bold;">Outbound vs. Inbound Marketing</span><br />The Internet has changed the dynamics of the business world. For the past decades, marketers have used “outbound” marketing techniques such as trade shows and print advertising, where marketers push out a message far and wide hoping that it resonates with a few individuals.<br /><br />These outbound marketing methods are becoming less and less effective for two reasons:<br />People are getting better at blocking out interruption-based marketing messages.<br />The average person is inundated with thousands of outbound marketing interruptions per day and is figuring out more creative ways to block them out, including caller ID, spam filtering, and on-demand TV and radio.<br />The Internet presents quick and easy ways for consumers to learn and shop.<br />Instead of flying to a trade show across the country, for example, a consumer can go the Internet to research and purchase products or services.<br /><br />Today, consumers are going to the Internet to start their purchasing process. In order to remain competitive, businesses need to utilize “inbound” marketing techniques to “get found” by the consumers searching for their products and services online.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-88344006781688715002009-05-23T10:55:00.000-07:002009-05-23T10:59:47.014-07:00Search Engine Optimization<span style="font-weight: bold;">Search engine optimization</span> is a gradual process of testing, measuring, and refining. Once you have optimized your Web site, it can take weeks to months before you start to see an increase in your site’s rankings for the keyword phrases you targeted.<br /><br />Do not expect a top ranking in Google overnight or even within a few months. Achieving high rankings can take as long as 3 to 6 months. Once your rankings kick in from search engine optimization, it can be extremely rewarding, so it is worth the up front initial investment to do it now and do it right. If you need more immediate results, consider a paid search campaign (pay per click) while you wait for your search engine optimization results to grow.<br /><br />Finally, search engines algorithms are constantly evolving. As a result, search engine optimization specialists must keep up-to-date on the latest developments in the field and modify their Web site and search engine optimization strategies accordingly.<br /><br /><span style="font-weight: bold; font-style: italic;">Some tactics to avoid</span><br /><br /><span style="font-weight: bold;">Don’t concentrate all your efforts and budget into only one tactic</span><br />Becoming prominent online requires a balanced approach. Tactics like optimizing your Web site for popular keywords, sending optimized press releases, and even investing in the pay-per-click advertising packages will have some positive effect when used individually, but are most effective when combined. Remember to vary your tactics and evaluate them periodically to see if changes are needed.<br /><br /><span style="font-weight: bold;">Do not advertise what you cannot deliver</span><br />Using keywords on your site that don’t apply to your products or services may generate more traffic, but you generally won’t be able to make a sale from someone who expected to see something that you don’t offer. Your customers may feel deceived, which can lead to poor reviews and merchant rankings. If the deception appears to be intentional, search engines can penalize you by reducing your ranking or blocking your site entirely.<br /><br /><span style="font-weight: bold;">Do not attempt to deceive the search engines</span><br />Search engines don’t like sites that are flooded with keywords, use “hidden” text that is the same color as the background, or that automatically re-route traffic from a well-optimized page to another page. The more sophisticated engines can detect practices like these and block offending sites automatically, while other such offenses are often detected during a manual review of a site.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-20051294274896924512009-05-08T14:09:00.000-07:002009-05-08T14:16:48.263-07:00Black Hat HostingFor <span style="font-weight: bold;">Black Hat SEO</span>, you need to choose the right hosting for your needs. There are special functions that need to be accessible on your server in order for your scripts and content generators to work.<br /><br />Not only that but if you dip your toes into the darker side of things, it’s a good idea to be with a host that has a certain degree of tolerance for your activities. Happily a lot of outfits fit the bill and it’s always easy to find more.<br /><br />There are 2 main types of hosting to be considered for different usages.<br /><br /><br /><span style="font-weight: bold;">Paid Hosting</span><br /><br />Paid hosting is to be used when you need full flexibility of your host. Different options offer different possibilities. If you need to run resource intensive scripts, you might consider getting VPS hosting or a Dedicated server.<br /><br />Here are the criteria that should be considered “must haves” for black hat needs:<br /><ul><li>Wildcard subdomains </li><li>CHMOD 777 </li><li>Fantastico </li><li>Cron Jobs </li><li>PHP fopen function</li></ul><span style="font-weight: bold;">Shared Hosting</span><br /><br />Shared hosting is the least expensive and least flexible option. On the other hand, it has its benefits too because it’s inexpensive and offers you a certain degree of protection against snooping search engine spies.<br /><br />For example, if you have thousands of sites on a dedicated box and Google is able to identify that they are all auto-generated and all hosted on the same server, you will be looking at a mass ban and that will hurt. You can get away with this for a long time but shared hosting eliminates the problem in large part because your precious little sites are independently hosted.<br /><br />Another advantage is that you can have more unique IPs. This is very useful when building site networks and or blog farms.<br /><br />The important thing for now is to know that you can reinforce your site’s power by linking to them from your own sites but the link power will be greatly discounted if the sites are on the same hosting account and IP block. That’s why several smaller accounts can actually give you can advantage since you have variable completely unique link juice to bestow upon your targets.<br /><br /><span style="font-weight: bold;">VPS Hosting</span><br /><br />VPS hosting refers to Virtual Private Server. In essence, you get a part of a server dedicated to you. That means that whatever server resources you pay for are guaranteed to be available to you when you need them.<br /><br />Mass pinging, site growing and link distribution can all be resource intensive and VPS hosting becomes a good idea to run your scripts on once you reach a certain level. The two things to watch out for are the higher price tag (generally between 25 and 50 dollars per month) and also the chance of getting a mass ban from the search engines since your sites are the only ones on the server.<br /><br /> Most VPS providers will set you up with at least two unique C block IPs, with the possibility of buying more as you see fit for only a couple of dollars a piece. <br /><br /><span style="font-weight: bold;">Dedicated Hosting</span><br /><br />Also known as dedicated server. This type of hosting allows you to rent an entire server for your needs. This provides the most resources and highest flexibility. It also requires some basic knowledge of servers and the costs can be quite prohibitive until you start earning interesting money.<br /><br />This is ideally what you should aspire to. When you find yourself building 100s or even thousands of sites per day, you’ll find it extremely tiresome to buy and fill shared hosting accounts that will only support 50 domains a piece.<br /><br />The same holds true for resource intensive scripts that are run from your server. If you are growing 5000 sites, generating content for them, pinging them and generating trackbacks, you need the power of dedicated hosting on your side.<br /><br />Of course you should start at the level that represents your investment capabilities and the size of your operation.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-14800096270718403952009-04-21T13:08:00.000-07:002009-04-21T13:14:39.629-07:00Video MarketingThe A to Z of using short promotional videos as the spearhead of a wider but basic (manageable) <a href="http://about-scams.blogspot.com/2009/04/optimizing-your-videos-for-search.html">Social Media Marketing</a> Campaign.<br /><br />Is your sales funnel in place?<br />Are you clear what the purpose/goal of the campaign is?<br />Have you got the whole campaign planned?<br />How many videos will there be in the series or is it a one off promotion?<br /><br /><span style="font-weight: bold;">Setting Up a Basic Campaign </span><br /><br />There are thousands of sites that you can target for your marketing campaigns. Select a few to start with and concentrate on them - add more later.<br /><br />Any plan worth its salt has to be manageable.<br /><br /><span style="font-weight: bold;">The value of your own hosted blog </span><br /><br />Quality content will attract comments and start conversations with your readership.<br /><br />You can present all your content be it text, images or videos in one place to pass your traffic onto your offers.<br /><br />In a short time you can create the essential element of "trust". The one ingredient that will dictate the success or failure of your Internet business.<br /><br /><span style="font-weight: bold;">Thoughts on Social Media Profiles </span><br /><br />Be very careful how you present yourself on social networks. Before you start, visit as many sites as possible and look to see how other marketers are presenting themselves. There are basically three strategies:<br /><br /><span style="font-weight: bold; font-style: italic;">1. Your main profile </span><br /><br />Use your own name for your main area of expertise<br /><br />Use your best content<br /><br />Keep active - update frequently with text, audio or videos<br /><br />Use comments, forums etc to boost exposure<br /><br /><span style="font-weight: bold; font-style: italic;">2. Subprofiles </span><br /><br />Noms de plumes<br /><br />Perfectly legitimate way to make friends/contacts in other important areas of your strategies. Authors have used this method for ever.<br /><br />Just update regularly<br /><br /><span style="font-weight: bold; font-style: italic;">3. Throwaways </span><br /><br />For quick promotions of, for example, affiliate products on the Blog and Social Network platforms.<br /><br />Example Promotion - Prepare:<br /><br />Title<br /><br />Banner ad for the product<br /><br />One post - 500 words<br /><br />One or two anchor text links to a squidoo lens or xanga page<br /><br />Once the promo is finished - forget and just bank the commission cheques<br /><br /><span style="font-weight: bold;">How To Leverage Your Campaign Using The Social Media Networks </span><br /><ul><li>Video Sharing Sites </li><li>Social Bookmarking Sites </li><li>Blog and RSS Directories </li><li>Social Networking Sites </li></ul><span style="font-weight: bold;">If you have the content</span><br /><br />Photo Sharing Sites<br />Podcast and Videocast Directories<br /><br /><span style="font-weight: bold;">Strategic Tips </span><br /><br />Find where your potential customers are<br />Spend some time in the Forums and Groups<br />Put your content in front of them<br />Leave comments<br />Be original, controversial and humorous to raise your profile<br />Think - KEYWORDS - TAGS - ANCHOR TEXT LINKS<br />Get as much quality content on as many platforms as possible<br />Use submission software to increase distribution and save timeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-71204357467188232242009-03-07T12:08:00.000-08:002009-03-07T12:20:36.957-08:0010 Sites You Should Visit1. <a href="http://www.eprompter.com/">ePrompter</a><br />ePrompter will check up to 16 of your password protected email accounts automatically as well as reply to, compose and even forward messages. Depending how many accounts you have, and how often you check them, this little tool could easily save you hours a day.<br /><br />2. <a href="http://vistaprint.com/">Vista Print</a><br />A lot of people already know about this site, but it's certainly worth mentioning again, just in case. I don't know how they can afford to do it, but Vista Print will give you 250 free, color business cards.<br /><br />3. <a href="http://www.webmasterinabox.net/ct/">Click Tracker</a><br />This web site offers a free link and click tracking services, and even the pro version is ridiculously cheap. I especially like the fact that their software allows you to have your own domain in tracking URLs instead of the link tracker's URL.<br /><br />4. <a href="http://www.pagesucker.com/">PageSucker.com</a><br />This product will "suck" an entire webpage on to your hard drive so you can read it off-line. It's great for people who use dial-up connections, and best of all it's totally free.<br /><br />5. <a href="http://www.refdesk.com/">RefDesk.com</a><br />This site will help you find anything from people, to your local weather, to just about any other random fact that you could find the answer to anywhere else. Check it out if you need to do some product research.<br /><br />6. <a href="http://www.filext.com/">FILExt</a><br />How many times have you downloaded something only to have your computer tell you that it didn't recognize the file type? You then try to open it using the "Open As" feature, but even you don't know what the file extension stands for. That's where a site like FILExt comes in hand. FILExt has just about every software extension listed so you can easily do a search on your "mystery file".<br /><br />7. <a href="http://www.mailwasher.net/">MailWasher</a><br />Block spam for ever.<br /><br />8. <a href="http://www.ezineadauction.com/">Ezine Ad Auction</a><br />Ezine advertising is one of the cheapest and quickest ways to get the word out about a product or service. This site allows you to bid for ultra-cheap ad rates in a wide assortment of newsletters.<br /><br />9. <a href="http://www.anybrowser.com/siteviewer.html">Site Viewer</a><br />Sites created for one browser type can very often look horrible when viewed through other browsers. This site allows you to avoid such embarrassment by "viewing your own site as your visitors do." I'd make it a point of testing out your website using this tool before launching any new sites.<br /><br />10. <a href="http://www.webassist.com">WebAssist</a><br />Give your ecommerce site PayPal functionality without having to touch a line of code. PayPal is one of the most popular payment processors online so by including them as a method of payment could very well increase your sales in and of itself.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-38846353910673765952009-02-28T13:02:00.000-08:002009-03-02T13:10:00.526-08:00Go viral with Twitter ReTweets<span style="font-weight: bold;">Retweet</span> or RT is when someone takes your Twitter message and tweets that same message to all followers in their own Twitter network. Getting readers to retweet your content allows the power of your network to take over and spread your message in the Twittersphere.<br />In other words: <span style="font-weight: bold;">viral marketing</span>.<br /><br />Word of mouth or viral marketing is when your content is spread from person to person. Retweeting is the most powerful factor in something going viral on Twitter. It helps spread your message from one community to the next and has the ability to spread messages much faster than any other viral marketing tool.<br /><br />It is <span style="font-weight: bold;">free advertising</span> and bloggers and business owners should do anything they can to encourage readers to retweet their content. Following steps can be taken to get more readers to tweet your content.<br /><br /><span style="font-weight: bold;">Announce your latest content</span><br />Always make sure to announce your latest content in a tweet, as that will make it easy for someone to “retweet” your message to their own network.<br /><br /><span style="font-weight: bold;">Make it easy for your readers to share</span><br />Remind your readers about Twitter on your site and make it easy for them to share your content on Twitter. You can use retweet plugin like TwitThis for this or you can create a simple link yourself. Use the following HTML link on your sitet:<br />http://twitter.com/home?status=<br />Put your tweet text after the equals sign. Remember to replace each space with “%20″.<br />When a reader clicks on this link, it will forward him/her to the Twitter home page<br />with the “What are you doing?” text box pre-filled with your message.<br /><br /><span style="font-weight: bold;">Start a Twitter competition</span><br />Two top-bloggers Shoemoney and John Chow have recently started Twitter competitions, where in order to enter a chance to win some prizes, you must retweet a message they have chosen. Looking at my own Twitter stream and searching the Twittersphere, it seems to be a very efficient way to spread your message and your link.<br /><br /><span style="font-weight: bold;">Be active on Twitter</span><br />Spend time on Twitter. The more active you are and the more followers you have, the more exposure your tweets will get and there will be a higher chance that someone will retweet your content.<br /><br /><span style="font-weight: bold;">Build relationships</span><br />You will never go wrong by talking to your target audience, other bloggers, and other power users on Twitter. By building relationships with people interested in your subject, you stand a better chance of getting your messages retweeted.<br /><br /><span style="font-weight: bold;">Write quality content</span><br />When someone retweets your tweet or your content it shows a high degree of content approval. Your tweet and your content was of such great quality and was so valuable to the person, that they decided to share it with their own Twitter network.<br />You must have useful, original and quality content. It is impossible to attract people to read your articles, if your articles are not useful. The same way, it is hard to get anyone to spread your link and retweet your message, if they do not enjoy and find your content valuable.<br /><br /><span style="font-weight: bold;">How do I track my retweets?</span><br />Simple! Use <a href="http://search.twitter.com/">Twitter Search</a> and search for the URL you have tweeted in your original tweet. This will show you all the retweets that used the same URL. Look at the number of followers for each person that has retweeted your link to get the number of the total exposure.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-24464176189420767292009-01-23T12:31:00.000-08:002009-01-23T12:37:13.112-08:0027 Self-Promotion Tips<span style="font-weight: bold;">Overcoming Self-Promotion Obstacles and Retuning Your Brain</span><br />1. If you have negative associations to sales and marketing, get busy curing yourself of “antimarketing-itis.”<br />2. Create new associations to self-promotion if the old ones don’t work for you.<br />3. Your brain is your greatest asset, so use it to adjust and fine-tune the way you think about and approach self-promotion.<br /><br /><span style="font-weight: bold;">Laying the Foundation and Offering Value</span><br />4. Realize that your music is a special gift that should be shared with the world.<br />5. Be driven by a burning desire to reach as many people as possible with your musical gift.<br />6. You have musical integrity because you are spreading the word about something you’ve created yourself that touches people and enriches their lives.<br />7. Self-promotion starts and ends with YOU. No one else understands your music and passion<br />more.<br /><br /><span style="font-weight: bold;">Understanding the ArtistArtist-Fan Relationship / Focusing on Fans</span><br />8. The artist-fan relationship is a two-way transaction. You get recognition, satisfaction and money. They get a valuable physical and emotional payoff.<br />9. You must understand how your music positively affects your fans – or what’s in it for them.<br />10. Focus on the benefit your music offers fans, not the category of music you play.<br />11. Avoid “middleman-atosis.” Focus on getting and keeping fans – not on the media, the industry, record labels, retail stores, distributors, etc.<br />12. Every morning, ask yourself: “What can I do today to connect with more fans?”<br /><br /><span style="font-weight: bold;">Reaching and Attracting Fans</span><br />13. Motivate fans to identify themselves and give you permission to show them more.<br />14. Create a brand identity by clearly communicating who you are, what you do and the unique<br />way you do it.<br />15. Use the VFW Hall Principle: Find at least one fan out of every thousand people.<br />16. Know who you are as a musician.<br />17. Be able to clearly describe your music in asfew words as possible.<br />18. Know who your fans are - based on the benefit you offer them.<br />19. Determine the best avenues to reach people most likely to become your fans.<br /><br /><span style="font-weight: bold;">Using Additional Fan-Building Tactics</span><br />20. You don’t have to be a household name to be successful.<br />21. Understand that fame and fortune are merely byproducts of being a good self-promoter consistently over the long haul.<br />22. Be consistent with your identity and selfpromotion message. Changing them too often will<br />confuse people.<br />23. Obliterate the “local” and “starving artist” mentality.<br />24. Cross-promote with other artists and combine your marketing impact.<br />25. Use testimonials and guarantees to help firsttime buyers give your music a try.<br />26. Exploit talk shows and position yourself as an expert related to your musical niche.<br />27. Do something every day to promote yourself and connect with fans.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-75727712450119175882009-01-19T08:39:00.000-08:002009-01-19T08:48:05.911-08:00E-Zine Directories<div>http://thefreesite.com/Email_Freebies/Free_newsletters/index.html</div><div>http://www.cumuli.com/ezines/submit/</div><div>http://www.list-city.com/subform.htm</div><div>http://www.nerdworld.com/nwadd.html</div><div>http://www.topezineads.com/submit_ezine.html</div><div>http://amazines.com/</div><div>http://emailuniverse.com/</div><div>http://ezine-dir.hypermart.net/</div><div>http://ezinelinks.com/</div><div>http://ezine-marketing.com/</div><div>http://ezine-universe.com/</div><div>http://go-ezines.com/</div><div>http://gort.ucsd.edu/newjour/submit.html</div><div>http://inkpot.com/submit/</div><div><div>http://jogena.com/ezineform.htm</div><div>http://www.bestezines.com/submit/</div><div>http://www.ezineadsource.com/submit.htm</div><div>http://www.ezinelisting.com/</div><div>http://www.ezinesearch.com/search-it/ezine/ezine-add.html</div><div>http://www.ezinesplus.com/links/cgi-bin/add.cgi</div><div>http://www.jogena.com/</div><div>http://www.netterweb.com/submit/</div><div>http://www.newsletter-directory.com/</div><div>http://www.theideaspot.com/directory/register.html?pfm</div><div>http://www.advertisingknowhow.com</div><div>http://www.ezinesandnewsletters.com/</div><div>http://zinos.com<br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-30106504478329871152009-01-09T07:42:00.000-08:002009-01-09T07:47:36.598-08:00MySpace Marketing<a href="http://www.myspace.com/">Myspace</a> is the most visited site on the internet. This gives its member profiles a very powerful tool. The first place you must post your links is on your own profile. I use the “About Me” box to talk about my products a little, but focus on<br />talking about you. The SEO benefit won’t change if you become a spammer.<br />You can use their search function to find others that deal with your niche and comment on their profiles. Make sure that the member profile you’re posting on allows html, or you’ll look like an idiot.<br />Myspace groups are a great place to post your links, as well. Respond to posts related to what you know, with good information and you’ll get traffic from it too.<br />There are many other social networks, but my favorite is <a href="http://www.stumbleupon.com/">Stumbleupon</a>. Following the same tactics above will work great for Stumbleupon. Your profile page can contain links to your website. There are groups as well. Stumbleupon lets you drive targeted traffic to your websites by submitting them to a category and allowing other “Stumblers” to wander through to your page.<br /><a href="http://www.mybloglog.com/">MyBlogLog</a> is becoming one of the most used blogging tools online. Most major internet marketers are using it on their blog. Their widget actually shows pictures of who has been reading your blog. Again, this site consists of the same<br />types of interaction as Myspace. There are communities and your own profile page. This gives you the ability to gain great exposure for your blog.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-21443415406437300112008-12-03T14:11:00.000-08:002008-12-27T14:17:48.742-08:00What Buyers Are Looking For<p>Quite simply, if you provide something that website buyers are looking for your site is going to sell quickly for big bucks. Some of the things that buyers are looking for may only take a few minutes to include and some cost a few dollars to implement but these little changes will make a big effect on your final sale price.</p> <p><strong>Images and graphics</strong> – I have got to tell you that I’m not a designer – I don’t even have Photoshop on my PC. I use the standard Microsoft Paint tool as embarrassing as it is to say. </p> <p>But graphics can make a considerable change to the value of a website. When I’m building a site that I don’t plan selling I try avoid using templates with graphics because I know very <a href="http://store.payloadz.com/str-asp-i.106588-n.10_Adsense_Sites_Other_Files_-end-detail.html">simple HTML sites</a> without graphics do very well. But buyers are looking for something different, they are often looking for a site which is pleasing to the eye no some simple content site.</p> <p>Buyers love little images next to the articles like this to make the pages look a little bit more professional and clean looking. I bought some open source images from…</p> <p><a href="http://www.stockxpert.com/">http://www.stockxpert.com</a></p> <p>They cost me $5. I then spent 5 minutes adding the images to the site and uploaded everything and now the site looks 100% better than it did before. It makes it look like there is a lot more content on the site as well which is a great little bonus.</p> <p>I think this little change added $50 to the value of this site. 10 times my investment of $5 for the images. Not bad is it? These are small changes which bring in big results.</p> <p><strong>Content, Content, Content</strong> – Yep, it was obvious that I was going to talk about content wasn’t it? Without content your sites are worthless. If your not willing to spend a small amount of time or money investing in unique content then I want you to cancel your membership here right now, your wasting both mine and your time.</p> <p>Unless you have been living under a rock for the last few years you will know that <a href="http://store.payloadz.com/str-asp-i.106591-n.7000_Articles_Other_Files_-end-detail.html"><span style="font-weight: bold;">unique content</span></a> is valuable. Without it your not going to get much money for your site unless it’s making big bucks every single month. The more unique content you have on your site the more money your going to make.</p> <p>I’m writing this now while listening in on a webinar that JD Swanson and Brian McElroy are doing on instant cash. A moment ago JD said that he has a formula which he uses in his business… I hope he doesn’t mind me sharing with you.</p> <blockquote style="font-weight: bold;"><p>Unique content + a little revenue = BIG Profits</p></blockquote> <p>The man is a genius, I couldn’t have said it better myself! That brings me on to my next point which is revenue.</p> <p><strong>Revenue</strong> – This is not as important as you might think. But if your going to take your site selling to the next level it’s certainly something that you need to think about. Now, over 70% of the sites that I sell are making less than a $1 a day so revenue certainly isn’t essential.</p> <p>However, if your site is making revenue, even just a few cents a day you will instantly increase the value of your site.<br /></p> <p>Typically people say that 10-15 times monthly revenue is standard. I like to get more than that for my sites because they are the best. I know exactly what site buyers want and provide them with that. People are willing to pay extra for something that fits there needs. I like to get 2 years revenue and sometimes much more if the site is new.</p> <p><strong>Search Engine Friendly</strong> – Site buyers are a pretty cleaver bunch of people, lots of them know what the search engines like and don’t like. Make your sites as search engine friendly as possible. Just keep things basic, unique content will provide the basis of the whole process, include keywords in your title tag and H1 tag, try and buy a keyword domain, use alt tags in your images. Google and Yahoo in particular like this kind of content.</p> <p>If you think I’m talking a different language you should checkout the SEOMoz SEO guide which you can get for free of charge on there website.</p> <p><a href="http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization">http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization</a></p> <p>I don’t recommend you mess around to much learning about the latest search engine changes and algorithms (is that how you spell that?) because that isn’t really going to take advantage of all of your time. Learn the basics and use them.<br /><strong><br />Support</strong> – You would be surprised how many times I get asked support questions about the websites I sell. Often people who are technical minded worry that they will buy a site and not be able to set it up and make changes.</p> <p>In your sales listing or wherever you decide to sell your site tell your buyers that you will provide basic support and help them transfer the site over to there own server. People will pay extra for a site because they know that you will be there to help them unlike seller X who sells a site and doesn’t help his customers.</p> <p>If they ask you for support help them in anyway you can. Maybe even write a short report on how people can transfer sites to there own sever including links to pages and sites that will give them more advice than you can provide. Most people won’t need any help or support at all but the ones that do you should spend some time helping and over delivering.</p> <p>That’s everything that I do to give buyers what they want. It’s so simple but incredibly effective. You can try test this, try and sell a site that has a small amount of <a href="http://store.payloadz.com/str-asp-i.106598-n.50_Adsense_Ready_Websites_Other_Files_-end-detail.html">PLR content</a> against one that has lots of unique content, nice graphics, is pretty search engine friendly, has a little revenue and is backed by your own customer support. You will be very surprised by the results.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4148878566357823704.post-78617210818324135962008-01-19T15:32:00.000-08:002008-01-19T16:23:39.877-08:00TV HeadphonesIf you are looking to buy <a href="http://wize.com/headphones/">wireless tv headphones</a>, you should first visit wize.com. Wize makes finding the right product simple and fast.Thousands of new products are released every year. Millions of dollars are spent advertising products to consumers like you. With all the choices and information available, it is challenging to know which products are best for you and your family. <a href="http://wize.com">Wize</a> makes finding the right product easier and faster by gathering all the information and opinions on the Web and making sense of it for you.<br />The best way to judge a product is to find out from real people how they feel about it. Many websites and publications have expert reviews that help explain what to look for and what things like "megapixels" mean. Wize gives you all the expert information and all the user opinions in one place. WizeRank is the first product satisfaction score based on the collective wisdom of the Web. As information and opinions are collected and normalized, the WizeRank algorithm produces a single score between 1 and 100 to give you a viewpoint on overall satisfaction.<br />Now you don't have to spend hours searching all over the internet looking for information and reviews before you make a decision. <a href="http://wize.com/">Wize</a> shows reviews about the information you want like battery life, image quality, brands and prices, and more.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4148878566357823704.post-42723675332128421202007-10-02T09:56:00.000-07:002007-10-02T10:29:51.147-07:00Nokia N95<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_SYoUvoqsK1g/RwJ_9KBdgSI/AAAAAAAAASk/VhzVynerK8o/s1600-h/N95Front.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_SYoUvoqsK1g/RwJ_9KBdgSI/AAAAAAAAASk/VhzVynerK8o/s200/N95Front.jpg" alt="" id="BLOGGER_PHOTO_ID_5116792815285535010" border="0" /></a>Whether you're looking to continue your current service plan, change service providers, or start with a new service provider, you can find the <a href="http://www.shopping.com/xPO-Nokia-N95">cell phone</a> that fits your needs at Shopping.com.Few tools of modern technology have become as prevalent as the cell phone, which allows you to be in touch all the time, anywhere. And you can do more than just talk. Modern phones let you send and receive e-mail and text messages, and even surf the Web. Take for example the wonderful <a href="http://www.shopping.com/xPO-Nokia-N95">Nokia N95</a>. It's GPS. It's a photo studio. It's a mobile disco. It's the world wide web. It's anything you want it to be. Explore the Internet with 3.5G ease. Navigate the world with interactive maps and purchasable local city guides. Download your favorite music tracks. And capture it all with 5 megapixel clarity and Carl Zeiss optics. The innovative 2-way slide concept makes it easy to switch between different modes, going from reading maps to watching a video with a simple slide. A numeric keypad slides out from one end of the device while dedicated media keys slide out from the opposite direction, converting the display into full screen landscape mode. With powerful 3D graphics, the Nokia N95 has a stunning user interface that makes it intuitive to find the features and services you want. The Nokia N95 is based on the world's leading S60 software on Symbian OS, enabling you to personalize your device from a wide choice of compatible applications that can be downloaded to the Nokia N95, including games, navigation, entertainment, productivity and creativity. <a href="http://www.shopping.com/xPO-Nokia-N95">Find out more at shopping.com</a>.<br />Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations for a comprehensive set of products from thousands of trusted stores from across the Web. With a singular focus on shopping, Shopping.com offers shoppers easy-to-use search tools, engaging content and time saving navigation, along with millions of unbiased product and merchant reviews from the Epinions community, all in one place.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4148878566357823704.post-50180393785547014782007-08-19T11:45:00.000-07:002007-08-19T11:59:47.260-07:00ShopWikiDo you like shopping online?If you do,you should visit <a href="http://www.shopwiki.com/">ShopWiki</a>.ShopWiki is the Web site where you begin all your shopping adventures. Whether you’re just beginning to research a product or know exactly what you want, ShopWiki is here to help you find products on the Internet with ease.<a href="http://www.shopwiki.com/wiki/Personal+Audio+and+Video">ShopWiki</a> is a shopping search engine designed to help consumers find specific products on the Internet with ease. It is the only shopping search engine that combines advanced Web-crawling technology with consumer-written wiki.ShopWiki does not sell any products. Like general search engines, ShopWiki scans the Internet to find the best deals for all our users' searches. All purchases are done through the online retailer of the user's choice.By crawling the Internet, <a href="http://www.shopwiki.com/wiki/Home+Theater">ShopWiki</a> pulls product listings directly from online stores, instead of requiring merchants to submit their information to us via data feeds, as other sites do. That means more products (120 million+) from more stores (180,000+).More stores means better selection. With ShopWiki's comprehensive results, you have the satisfaction of always finding the right product, no matter how obscure, and the right price.Since it can be hard for users to catch all mistakes, <a href="http://www.shopwiki.com/wiki/Cameras+and+Photography">ShopWiki</a> has a team of professional editors who monitor every single change to the wiki guides, helping keep the buying guides fair, accurate and vandalism-free. The editors are also active community members who contribute their own guides and keep the existing ones up to date.Right now, ShopWiki only lists products available in the United States. If you are outside the States, don't despair: The ShopWiki crawler has already begun visiting retailers around the world and may soon be bringing a better online shopping experience to your country.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4148878566357823704.post-8230794047915644572007-05-17T09:42:00.000-07:002007-05-17T10:04:02.559-07:00Video ConferencingIf you want to keep in touch with employees, business contacts or clients,<a href="http://www.megameeting.com/">MegaMeeting</a> is all you need.MegaMeeting's video and <a href="http://www.megameeting.com/">web conferencing software</a> make it possible for anyone, anywhere in the world to log on and participate in your online meeting. The service works on any operating system, Mac, Windows or Linux, and users can take part even if their computers are protected by a firewall.Through its variety of services, MegaMeeting provides full-featured and flexible web conferencing software and webinar software. Participants can communicate by voice, instant messaging chat and see each other by video/videoconference. With Professional and Enterprise versions of its web conferencing software, MegaMeeting includes multipoint, desktop <a href="http://www.megameeting.com/">video conferencing software</a> that allows up to 16 individuals to be seen at the same time, and an unlimited number of additional web conferencing attendees to see those 16. Participants can talk and hear one another by using standard microphones and headsets thanks to Voice over Internet Protocol. As an alternative, if you wish, you can choose to use free, integrated teleconferencing for the handling of audio in your webinars.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4148878566357823704.post-88489991317025634342007-05-12T13:34:00.000-07:002007-05-12T13:38:22.734-07:00Web Conference<table align="center" border="0" cellpadding="0" cellspacing="0" width="600"><tbody><tr><td><div class="style46" align="left"> Holding meetings online is about to become commonplace. Now, anyone with a broadband Internet connection and a browser can log onto the Internet and take part in or host a <a href="http://www.megameeting.com/">web conference</a>, a web and video conference or a webinar. Previously it was necessary to download and install complicated software and buy expensive equipment in order to enjoy the convenience of online meetings and webinars. MegaMeeting has taken web and <a href="http://www.megameeting.com/">video conferencing services</a> a step further with new, 100% desktop, browser based web conferencing services and webinar software that does not require any special installation on your computer. Meeting online has never been this easy! </div></td> </tr> <tr> </tr> <tr> <td><div class="style46" align="left"> Do you want to keep in touch with employees, business contacts or clients? MegaMeeting's video and <a href="http://www.megameeting.com/">web conferencing software</a> make it possible for anyone, anywhere in the world to log on and participate in your online meeting. The service works on any operating system, Mac, Windows or Linux, and users can take part even if their computers are protected by a firewall. </div></td></tr></tbody></table>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4148878566357823704.post-81495707584355519102007-05-07T12:36:00.000-07:002007-05-07T12:45:53.892-07:00MegaglobeA new <a href="http://www.megaglobe.com/index.php">international search engine</a> is out there and it will be available to the public in a few days.The name is <a href="http://www.megaglobe.com/index.php">Megaglobe</a>.This new search engine has developed a new technology called Pay per Valid Click and they will offer click fraud protection to their advertisers.Megaglobe will be available in 45 languages and 50 currencies.It will also accept Paypal payments.Megaglobe will be a direct competitor to Google and Yahoo so I think you should go and <a href="http://www.megaglobe.com/index.php">add your site</a> now!Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4148878566357823704.post-3505253258814110862007-01-20T15:18:00.000-08:002007-01-20T15:57:38.310-08:00Traffic Guide For Beginners1 Traffic - A Webmaster's Dream Or Nightmare<br /><br />If you run a website, you need traffic. Not just any traffic, but quality, targeted<br />traffic.<br />There are literally millions of frustrated website owners waiting endlessly for that<br />elusive flood of visitors to their websites.<br />Let me ask you one question. How many potential visitors are finding YOUR<br />website? More websites are created each day leading to an upsurge of over<br />crowding, and all are in competition for the coveted visitors.<br />The Internet is a treasure house of information. It is peddled in all forms. Smart<br />marketers soon realized that there is only one sure way to convince the search<br />engines not to shut them down, and that is to give only Quality Content! Not only<br />do the search engines love content, but visitors do too, and visitors buy.<br />So how do you harness the power of content? Specifically, how do you attract<br />traffic using content?<br />There are 22 time-tested surefire ways to get all the traffic you need.<br />Towards the end of this report, I've also included some special unconventional<br />traffic generation methods, which can complement the 22 techniques.<br /><br />2 22 Traffic Generating Techniques Explained<br />Before planning and executing your assault plan to capture that elusive targeted<br />traffic, you need to know one thing first:<br />Tracking your traffic is crucial!<br />It is absolutely necessary to track the traffic from various sources. If not, you are<br />shooting in the dark, spending your valuable time, effort and money in the wrong<br />traffic source.<br />You need to know exactly which traffic source is bringing you results, and which is<br />not. You can shift your focus to those that are bringing you traffic, and improve or<br />even drop those that are not.<br />There are two ways to track your traffic campaigns:<br />a) Using an online web-based service such as Clickalyzer, where you pay a<br />monthly subscription. Among the online ad tracking services, Clickalyzer is<br />one of the most popular options.<br />b) Using an ad tracking software installed on your server, a one-time investment<br />with no monthly fees. The one I'm using and would highly recommend is<br />Adtrackz . You have more control, and you can do split testing, cloaking,<br />dynamic code creation, plus a host of other features and benefits.<br />Set up your tracking / ad tracking system first, before you launch head on into your<br />traffic campaigns.<br /><br />2.1 Pay Per Click<br />PPC is advertising provided by the search engine providers (Google, Yahoo! and<br />others) where you PAY for top placement. Their strategies for placement differ<br />slightly.<br />In either case, you pay. Especially for a newly launched site, it is a quick way to get<br />your traffic flowing – but it is not the cheapest. You could spend far more than is<br />profitable for your business if you don’t know what you’re doing.<br />Despite some people dismissing PPC advertising for its "higher" cost, it is still<br />widely used by many top Internet marketers, as the traffic is highly targeted (which<br />depends on how well your PPC ad is written).<br />Use proven advertising copy words like “how to…” “learn”, “save”, “free”<br />and “easy” in your description. Create curiosity and provide enough specific<br />information or you will attract under-qualified traffic.<br />Figure out the statistics of how many customers you need to make a sale. Based on<br />that figure you can work out how much you are willing to spend to attract<br />customers through pay per click<br />I'd like to share 4 golden tips that many people are not aware of, which cost them<br />dearly in the PPC game:<br />Tip #1<br />Make sure that your ad has the right keywords so that you can drive laser traffic to<br />your site. Always include all 3 variations: broad match, phrase match, and exact match.<br />This will triple your keyword list, but more importantly, you can capture lower cost<br />clicks.<br /><br />Tip #2<br />Don't lump all your keywords into one big group. Divide into tightly-related groups of<br />10-30 similar terms, and design ads matching the common words in the keyword<br />group.<br />Tip #3<br />Always have two ads for each campaign group, to allow split testing. Vary only one<br />word between the ads. Monitor their click-through rate (CTR). Delete the one with<br />lower CTR, and write a new one. This way, your ads are continually improving in<br />CTR.<br />Tip #4<br />Some people spend top dollars just to attain the top position in their ad listing.<br />Statistically, it is found that No. 2 or 3 position get better sales conversion than<br />the coveted No. 1 spot. Interesting huh?<br />If you have had some experience using PPC advertising, the above tips should make<br />some sense to you.<br />There are many more PPC strategies and tricks which cannot be covered in this<br />report, but there's a Definitive Guide on Google Adwords by Perry Marshall you<br />should consider getting.<br />Other than Google and Yahoo, you should also not neglect the smaller ones, like<br />Kanoodle and others (there are more than 500 PPC search engines). These still give<br />you some traffic, and usually at a lower cost.<br />To see a comprehensive list of PPC search engines, you can visit<br />PayPerClickSearchEngines.<br /><br />2.2 Search Engine Optimization<br />Traffic that comes from search engines seems an overwhelmingly attractive option, as<br />it is free. Well, it's not really "free", as you need to spend considerable amount of your<br />valuable time tweaking your websites to get the results you want. Additionally, you<br />are at the mercy of search engines, and their frequent algorithm change can knock you<br />out of business overnight.<br />There are a lot of companies working ‘behind the scenes’ to help website owners get<br />plenty of traffic from the natural search engine listings. Natural listings mean the<br />search engine has ranked you according to the value it believes your site will offer<br />someone searching for a specific word or phrase.<br />Understanding exactly what the search engines want to see when ranking sites<br />requires knowledge of the algorithms. These algorithms change all the time.<br />Be careful here. Don't ever rely solely on SEO to bring you traffic. You need to<br />utilize all forms of traffic sources, not just SEO, if you want to sustain your online<br />business.<br />Broadly speaking, there are two main areas for SEO:<br />a) On-page optimization<br />b) Off-page optimization<br />On-page Optimization<br />On-page refers to having your primary keyword (or keyphrase) in the meta tags (title,<br />description), as well as in the content (3-7% keyword density). Don’t try to optimize<br />more than 2 keywords per web page. Stick to one primary keyword per page if you<br />can.<br />This used to be enough to get a high SEO ranking, but is no longer so. More emphasis<br />is now placed on off-page factors.<br /><br />There are actually a lot to cover on SEO (on page and off page), and here's a good free<br />book you can read: SEO Made Easy by Brad Callen.<br />Off-page Optimization<br />This generally means getting the right kind of incoming links (or backlinks) to your<br />website, with your keyword in the anchor text. It can be acquired through article<br />submission, press releases, reciprocal link exchange etc.<br />Just remember this:<br />"You do not need to beat the search engine, you just need to<br />beat the number-one-ranked website"<br />Simply put, you need to "spy" on the competition, and do one step better than them.<br />One powerful software that can do this is SEO Elite, which focuses on improving<br />your off-page factors.<br />2.3 Keyword Research<br />Keywords have always been important to search engines. In fact understanding and<br />doing keyword research is key to many successful websites. However, filling a<br />page with keywords will NOT get you a good rating with the search engines, but<br />writing content that uses popular search words WILL.<br />By researching the popular keywords for your topic or product, you can create<br />information that places these words into the background of an article then simply<br />optimize each page for a separate keyword that you wish to use.<br />There are numerous keyword research software available, but the one that stands<br />out is The Dowser, which has a free version. Another free and popular<br />Windows-based keyword software is Good Keywords.<br /><br />2.4 Web Pages<br />Websites need pages. The more, the better, but having a website filled with<br />keyword-filled pages, or styled templates will not impress the search engines or<br />your visitors. Instead -- create a feeding ground for them. .<br />Slowly but steadily adding pages of real content will help your site attract the<br />search engine spiders on a regular basis. This is the ‘tortoise wins the race’<br />philosophy.<br />One way is to add articles regularly. You can find relevant articles from article<br />directories, and put on your website (with the author's resource box intact of<br />course). Some of the major article directories are:<br />• Article City<br />• Article Emporium<br />• Article Factory<br />• Article Hub<br />• Content Desk<br />• Ezine Articles<br />• Free Content<br />• Go Articles<br />• Hotlib<br />• iSnare<br />• Reprint Articles<br /><br />2.5 Newsletters<br />Have you heard that ‘the money is in the list’? One guess as to which list?<br />Your SUBSCRIBER list. Yes, with close to 80% of sales taking place after the<br />first 5 to 7 contacts it is imperative that every website has a newsletter when<br />possible.<br />But to have a newsletter… again you must have content! So start putting some<br />ideas together and write those newsletters.<br />Your subscribers will judge you based on the value of the content you send. If you<br />only advertise without giving beneficial information for free, your subscribers are<br />history.<br />Develop a series of brief, but informative articles. In fact, it is increasingly popular<br />to have just a short email message, with an introduction to direct them to your site<br />for further information. Getting your subscribers back to your site should be the<br />primary objective. This also helps your email get through the aggressive email<br />spam filters which sometimes traps long emails.<br />Having spent time building your autoresponder messages, you need a reliable<br />autoresponder service, like the top notch Aweber. It is the autoresponder service of<br />choice for many Internet marketers.<br />2.6 Free Reports - Viral Marketing<br />Free reports are also a great way to attract subscribers to your newsletter. These<br />reports can spread quickly (on related websites) with the link you placed within it<br />tempting them back to YOUR website. You get the traffic that follows!<br />Include as a subscription bonus to entice hesitant visitors to sign up for your<br />newsletter.<br />Identify a problem, or question that might attract your visitors. Write a two or three<br />page report that gives a partial solution. Indicate your product or service as part of<br />the solution, but do not necessarily make it sound like an advertisement.<br />Example: ‘Men love camping trips, but women hate them with good reason, and<br />oddly enough -- it is for the same reason’.<br />To create your report you can provide more details to your service than is listed on<br />your web page (ie: ‘Find out how YOU can save money on home repairs with this<br />special report’). You might also try one that warns of a danger (‘Are you putting<br />YOUR family at risk? Find out with this special report’).<br />Send the report via an autoresponder or manually as soon as possible so they<br />remember to open their email.<br />2.7 Submission To Article Directories<br />By writing short articles on the topic related to your website, you can offer these<br />articles by submitting them to an article directory.<br />These directories get spidered by the search engines on a regular basis because of<br />the high value of the content they provide. If the search engines have not yet picked<br />you up this is the easiest way to get them to find you.<br />When others make use of your articles you will get the credit as the author along<br />with a link to your website. Not only will you gain visitors, but also you will benefit<br />from the backlinks that are created. And make no mistake here – those links are<br />gold in terms of search engine ranking.<br />To get the most of your article submission, here are some article writing strategies<br />you can use:<br />a) Start keyword research. Choose a keyword with enough searches (minimum 100<br />searches per day), and less competition (< 1million, using quotes).<br />b) Sprinkle the keyword (3-7% density) throughout the article. Start article title with<br />the keyword if possible.<br />c) In resource box, write some appealing stuff, with a link (anchored with your<br />keyword) to your website. You should also include a non-hyperlinked URL (just<br />in case a particular article directory does not allow HTML linking).<br />d) Spend time to craft your article title. Your title is like a mini-headline. The title of<br />your article should be short, simple, and offer a main benefit. Some good examples<br />are "Quick And Easy Way To ….", "What You Always Wanted To Know<br />About …."<br />e) Have an interesting opening paragraph. This will spur the reader to read further,<br />hopefully to the end. You can use a surprise opening, relating a personal<br />experience, an anecdote, or a story.<br />Why do you need to put keyword in your article? With that one keyword per article,<br />you are making use of the high pagerank of the article directories (or other sites if your<br />article is picked up and re-published). Your article will appear high in the search<br />results for that keyword, giving you an extra visitor boost.<br />When your article is ready, you can submit to the article directories one by one, or you<br />can make better use of your valuable time by using two submission methods:<br />i) Use an online article submission service. There are close to 10 article submission<br />services, with fees varying widely. One of the more cost effective ones is Article<br />Marketer, which submits your article to numerous sites, and does not place a limit<br />on the number of articles you can submit.<br />ii) If you do not like the idea of a recurring cost, you can invest in an article<br />submission software, like Article Post Robot. This software stands out above the<br />rest as it allows you to choose to submit in semi-automatic or fully automatic<br />mode.<br /><br />2.8 Article Announcement Lists<br />Article announcement lists are similar to article directories. Your article will be<br />placed before an audience of webmasters and publishers who may choose to use it.<br />The advantage of article announcement lists is that the members sign up to receive<br />new articles by email. Your article will be directly sent to members who have<br />subscribed to receive it. Yahoo has a ‘Groups’ area where you can browse the lists<br />and sign up to receive announcements. This creates the perfect audience for your<br />material.<br />For Yahoo Groups, if you do not want your inbox to be flooded by other people's<br />articles, make sure you select "No email - I'll read messages on the web site".<br />Note: For article submission using Article Marketer or Article Post Robot, the<br />feature of submitting to mailing groups are included in both methods.<br />2.9 Submission To Directories<br />People often confuse directories and search engines. Search engines use spiders or<br />robots to index websites, while directories use people. Directories tend to have smaller<br />but cleaner indexes.<br />Directories are no longer a primary source of traffic. They are, however, an excellent<br />source of targeted traffic, in addition to having valuable backlinks from authority<br />sites.<br />Yahoo Directory, Ask Jeeves and DMOZ are among the major directories. Some<br />directories are free to submit, some are paid. For a list of web directories, Best Web<br />Directories provides both free and paid listing, with additional information about each<br />directory.<br />Some directory editors reject sites they consider to be of poor quality. When<br />submitting to directories, make sure your site is completely functional, and follow<br />submission guidelines carefully.<br />Choose the most appropriate category for your site. Choose subcategories over<br />top-level categories. If you submit to a top-level category even though appropriate<br />subcategories are available, there's a good chance your submission will be denied.<br />The website description posted with your URL is a big factor in how your site will<br />rank once it's listed in the directory. It is very important to do this right the first time. If<br />you put too much promotional jargon in your description or make it too long, for<br />example, the editors are sure to change it.<br />If you want to make better use of your time rather than to submit manually, the<br />software I use is Submit Equalizer, which submits to multiple directories in a few<br />clicks. As with all automation tools, use it responsibly so that your submissions will<br />have the highest chance to get accepted..<br />2.10 Submission To Relevant Websites<br />Another beneficial use for articles is to offer them directly to sites you would like to<br />share readers with. This is not only a great way to gain credibility for your topic,<br />but will provide useful backlinks all over the Internet. Sometimes you can even<br />get links from sites that would not agree to a formal link exchange request.<br />2.11 Forums<br />Forums – groups of Internet users that discuss common interests online. They are a<br />fantastic way to share information. Search for a forum that discusses something<br />related to your website. Be sure to spend time ‘lurking’.<br />That means reading the posts and becoming familiar with the style of discussion<br />and written (and unwritten) rules. Most forums forbid spamming. What is<br />considered spam by one forum is perfectly acceptable by another, but blatant<br />advertising rarely is appreciated.<br />In most cases you can either post a link to your website in your signature, or share<br />information that arouses questions about your website from other posters.<br />Some forums permit you to post your articles. If you are unsure about their policies,<br />be careful, or you risk upsetting some forumers. Offering free advice can<br />sometimes be enough to establish credibility, and if you have a blog, or other<br />non-marketing site you may be able to send traffic to that first, then encourage<br />visitors to visit your website from the blog.<br />2.12 Reciprocal Linking<br />Are you creating reciprocal linking pages to impress the search engines? Create a<br />separate page for each link category and write 200-400 words of content on that<br />subject. Offering your recommended links at the end will make you a source for<br />information… rather than just a bunch of links.<br />Some may argue that reciprocal linking is losing its effectiveness due to over-use<br />and abuse by some people, but if done properly, it is still a good way to get<br />backlinks as well as occasional visitors who click on your link.<br />Maintaining reciprocal link pages can be time consuming, as well as periodically<br />checking whether the other parties are still linking back to you. There are two link<br />exchange software I use:<br />i) A free version is the Link Management Assistant (by Duncan Carver).<br />Being free, you have to bear with some limitations and conditions.<br />ii) Another neat piece of software that I use is Link Machine. This software<br />installs on your server, up 3 sites. Comparatively, many other link<br />management software only allows a single site per licence. There are many<br />interesting features, such as automatic link exchanges among Link Machine<br />users. This feature alone has saved me lots of time in looking for quality<br />link partners. Link Machine also allows you to import any existing link<br />pages you may have.<br />Be careful about getting involved in link farms or certain link programs, which<br />promise thousands of links in a few minutes after you insert some code on your<br />website. This WILL almost certainly get you delisted from the search engines.<br />It's just not worth the risk.<br />2.13 Classifieds<br />Originally touted as one of the best methods to get traffic. However, the invasions<br />of ads by Internet marketers nearly flooded this market. Even so, using classifieds<br />can still send you some traffic, and will also help your site get listed in the search<br />engines. Use keyword phrases in your ad, and include a hyperlink. To be effective<br />what you do is simply place the readers needs within your ad. Become a problem<br />solver. Just like article writing, crafting a good keyword-rich classified ad also<br />ensures your ad appears in the search engine results, not just at the classified ad<br />sites.<br />2.14 Newsletter Exchange<br />Are you having success with your newsletter? Perhaps you’d like to approach<br />another website owner and offer to write a short article for his subscribers – or to<br />exchange articles. If the newsletter is complimentary to their market, they should<br />be interested.<br />2.15 Publish An E-course<br />Create a multi page tutorial that can be given to subscribers, or given away by other<br />businesses. Like a report, the e-course can be offered as a freebie. The readers<br />receive valuable tips and information all while being directed to your site at the end<br />of each lesson.<br /><br />2.16 Affiliate Programs<br />One of the major traffic generators is by recruiting an army of affiliates. These<br />affiliates work for you for "free", and you pay them only when they make a sale<br />from the visitors they sent to your site.<br />The use of affiliates is how Marlon Sanders managed to get 1 in 102 English<br />speaking Internet users in the world to visit his websites. Now that's 2.8 million<br />visitors! I read this book - it's good stuff if you plan on building affiliates to market<br />your product/service.<br />Help your affiliates drive traffic to your site by giving them letters or reports to post<br />on their sites or in their newsletters. Your affiliates are also in need of free content<br />to provide to their customers.<br />2.17 Your Blog And RSS<br />Creating a blog that is related to your business or niche will allow you to attract an<br />audience that may not respond to a sales page. Providing content and news about<br />your topic with hyperlinks to your various articles, or sales pages, is an indirect<br />way to send traffic to your site. You can set up a free blog at Blogger.<br />There have been cases of people losing their Blogger accounts (and the blogs they<br />painfully built up), as Blogger goes about cleaning up their blogs due to blog<br />spamming. In the process, innocent blogs get deleted as well.<br />Another alternative to Blogger is the free Wordpress, which is just as popular.<br />Building and maintaining one or two blogs is simple enough, but if you want to<br />build a network of blogs for interlinking purposes, there are tools which can help<br />make this task easier.<br />I use Blog Auto Publisher to post to all my blogs, perform scheduled posting, post<br />from RSS and news feeds, as well as a host of many useful features. In this way, I<br />can maintain a network of fresh updating blogs, with little work on my part.<br />Working together with Blog Auto Publisher is Wordpress Elite, another software I<br />use as a centralized blog management system, from which I can configure and<br />manage multiple blogs.<br />With these two powerful software, you can have a network of blogs, constantly<br />updated, with little work on your part.<br />RSS and Blog Directories<br />Once your blog is up and running with some substantial posts, you should consider<br />submit your blog's RSS feed to blog/RSS directories to get some targeted traffic.<br />What is your blog's RSS feed, you may ask. A fanciful word, but actually quite<br />simple:<br />• For Blogger, it is "yourdomain.blogspot.com/atom.xml"<br />• For Wordpress, it is "yourdomain.com/feed/<br />There are numerous blogs/RSS directories you can submit to, and I use RSS<br />Announcer software to make it so much easier.<br />To get a free copy of RSS Announcer, please use the link at the beginning of this<br />report and visit my multiple-revenue website for details.<br />2.18 Other Peoples’ Blogs<br />Your content can be just as valuable to other bloggers who may have a difficult<br />time finding content to share with their readers. Offering to submit an article to a<br />related blog can be a great way to drive traffic to your site with the use of a<br />hyperlink in your author credit.<br /><br />2.19 Use Tell-A-Friend Script<br />When you have good content on your website, and your visitor wants to spread the<br />word around, you can make it easier with a tell-a-friend form. With a click on your<br />tell-a-friend link, they can refer your site to their friends. One such free service I use is<br />Tell-A-Friend Generator.<br />2.20 Tag and Ping (Social Bookmarking)<br />This is a relatively recent strategy. It basically revolves around social bookmarking<br />websites, that allow its users to bookmark their favorite pages of websites, and<br />sharing their bookmarks with others. The more people bookmarking a particular<br />web page, the more "votes" it gets.<br />When bookmarking a web page, a user can also input tags (keywords) for that web<br />page, and this site is pinged at the ping servers, hence the phrase tag and ping.<br />So how does one get traffic to his own websites? Well, there has been a flurry of<br />webmasters submitting their own websites to these bookmarking sites. As the top<br />sites are high traffic sites, there will be visitors from these sites, especially if your<br />site is deemed as "popular" by the number of people bookmarking them.<br />The benefits of bookmarking your own sites have been the subject of much debate.<br />While targeted traffic is one of the benefits, the acquiring of backlinks and<br />pagerank passing are not so clear. Some of the bookmarking sites have imposed a<br />"no follow" tag (which means the search engine robots will not follow through to<br />your site), effectively cutting off the pagerank passing. Some of the sites do provide<br />a direct link to your web pages, so you can enjoy some benefit of backlink and<br />pagerank.<br />The tag and ping strategy can be abused, and will be abused. No one knows for sure<br />how long it will remain effective. There's nothing wrong with submitting their own<br />web pages, as long as they don't abuse by spamming the social bookmarking sites<br />with thousands of their own spam pages.<br />The top sites are Delicious, Technorati and Furl. More are springing up in<br />popularity and traffic, and there are even available software to install your own<br />social bookmarking sites. One free software is Scuttle (download from<br />http://www.sourceforge.net/projects/scuttle )<br />There are resources to find out more about social bookmarking and how you can<br />derive maximum benefit from it. One such affordable resource is Tagging Secrets,<br />where the concept of social bookmarking is described in simple terms, with a<br />healthy dose of screenshots. It also reveals a little known strategy where you can<br />literally get instant targeted traffic within minutes of writing a blog post. A quick<br />action guide is also included, to provide step-by-step instructions to put the newly<br />learned knowledge into practice.<br />2.21 Press Release<br />If you think you are starting to grasp the importance of content, you are going to be<br />amazed when you see its full potential.<br />Press releases should become an important part of your marketing. What do you<br />need to create a press release? Fresh content. That’s it. Press releases are notices to<br />the media about newsworthy events, accomplishments or information. Creating a<br />press release to announce a new product, results of a poll, or related news event<br />results free advertising in the media.<br />To create your own press release, go to a website like PRWeb (free and paid for<br />better exposure) and read the releases that are posted there. When you are familiar<br />with the format you can write your own and submit it. Just avoid advertising copy,<br />and be sure to highlight some new thought or an angle to make your press<br />release newsworthy. If you want to you can hire a press release writer, or have<br />your release reviewed by a PRWeb specialist for a fee.<br />Alternatively, you may want to invest in an automation software called Press<br />Equalizer which I use to simplify the submission of press releases to many press<br />release sites. Through the software, I also learnt the correct way of drafting a good<br />press release.<br /><br />2.22 Newspaper<br />Press releases can work just as well in your local paper as they do in online news<br />websites. Submit your press release to the editor or the writer for the section of the<br />newspaper you want to target.<br />You could also try to submit your own column, as a free form of advertising.<br />Smaller newspapers may find this idea more appealing, but larger newspapers<br />would not be likely to. They have their own staff.<br /><br />3 All About Content<br />Some of the SEO methods used in the past that website owners were happy with<br />was to fill pages with keywords that attracted search engines. But this also turned<br />visitors off. Too often the content was completely garbled. Now the search engines<br />are learning to ‘read’ like humans.<br />If the content has too many keywords and unlikely sentence structures, the search<br />engine might consider that the site to be manipulated, and not list it.<br />If you want a site that attracts search engines AND keeps people on your website,<br />you need to have relevant, informative, well written information . However, when<br />using methods that are designed to attract search engines, the content still needs to<br />be keyword-rich.<br />Generally, the content you provide must satisfy the following criteria:<br />Keyword-Rich Content<br />Your traffic will depend largely on your choice of the right words, by using one of<br />the keyword research software discussed earlier in the report.<br />Unique Content<br />Currently it has been stated that the search engines don’t like duplicate content.<br />If you are using a template site you will need to change a significant amount of the<br />information in order to create a site that the search engines will consider as unique.<br />You can do this by changing your web page title, meta tags, introducing paragraph<br />and by inserting links, or editorial blocks within the article’s body.<br />If you have private label articles, you'd need to modify it to make it "unique". You<br />can either spend time to do it manually, or use a software called Content Rewriter<br />Pro which I use to modify thousands of my PLR articles in a short time.<br /><br />Informative Content<br />Getting traffic is not valuable to you if people leave your site right away. Providing<br />informative content is not only more beneficial to your visitors, it is important to<br />‘smarter’ search engines, which also pick up on the content.<br />Relevant Content<br />Keeping to a theme will help your website both with the search engines and<br />visitors.<br />Amount of Content<br />Keep information pages short (400-800 words) or the search engines may not<br />‘read’ all the way through. Creating many web pages and optimizing the content<br />and the web page will allow you to target more keywords then if you try to cram<br />them all onto one page.<br />Be careful when using automation software which creates hundreds or thousands of<br />web pages automatically. Creating content for each page is important and many of<br />these programs create cookie-cutter sites that are simply keyword-rich without any<br />real content. With many individuals using the same programs the search engines<br />can read the ‘finger print’ and may consider the web pages to be invalid for<br />inclusion in the search engine.<br /><br />4 But Where Can You GET Content?<br />There are three main sources for you to get the content you need.<br />• Write it Yourself<br />• Hire a Ghostwriter<br />• Get articles with private label rights<br />There are pros and cons to each source, but by using a combination of sources you<br />can accumulate a well-rounded body of content for your use. Here are some of the<br />points to consider when using the different methods for creating content.<br />Remember, what works best for you will depend on your level of writing ability,<br />what the content will be used for, and your budget.<br /><br />4.1 Write it Yourself<br />Writing content yourself is not only the least expensive method, but allows you to<br />inflect your personality into the content. This can be very useful in attracting a<br />loyal customer, especially through newsletters and articles.<br />If you are planning on writing your own content, where do you start?<br />Create a Draft<br />By preparing a draft you will not need to worry about whether you remembered to<br />cover all of the points that you originally wished to covey. You may only need a<br />few words or brief sentences for your draft. They are easy, but vital.<br />Make it Clear<br />When you’ve finished your first draft you will need to read it over from start to<br />finish and make notations of areas that need clarification or rewording.<br />Accuracy and Proofreading<br />When your writing is finished it is important to check it for accuracy. Are dates,<br />statistics or facts accurate? Are you using proper spelling, especially for names and<br />places? People do appreciate their name spelled properly.<br />4.2 Hire a Ghostwriter<br />When you need more than just a little assistance, whether it’s because of time<br />restraints, lack of writing abilities, or with knowledge of a topic you aren’t familiar<br />with, you should consider hiring a ghostwriter.<br />Ghostwriters are valuable when you need quality content on topics that are easily<br />researchable by the ghostwriter. You may also find ghostwriters who are experts in<br />their own field but hire themselves out as writers as a side business.<br />When hiring a ghostwriter you should make a ‘work-for-hire’ agreement.<br />This means that the writing cannot be resold to another buyer, or used by the<br />ghostwriter for other purposes.<br />Ghostwriters can be found through freelance websites like Elance. Depending on<br />your requirements and bulk volume, you can get it done for as low as $5 per article.<br />If you regularly need access to a variety of information you can use a service such<br />as InfoGoRound, which gives you access to a large database of articles written by<br />ghostwriters. This service also permits you to request articles on specific topics<br />that one of their professional writers may undertake to write for you.<br />4.3 Get PLR Articles<br />There have been new membership sites springing up like mushrooms, which offer<br />private label articles for a song, sometimes as low as 15 cents per article. The flip<br />side is you need to modify the articles so that it is "unique".<br />One such membership site worth mentioning is Private Rights Articles, which<br />provides high quality articles in several niches. For each niche, there is an<br />accompanying keyword list containing about a thousand keywords (sourced from the<br />ever reliable WordTracker) for that niche. A header graphics file (in psd format) is<br />also included, for people who wants to create little niche websites using the articles.<br /><br />5 Special Traffic Generation Methods<br />As promised at the outset, here are some special unconventional methods to get you<br />fast traffic.<br />5.1 Expired Domain Traffic<br />Traffic Bridge is one of the largest expired domain traffic sellers, which redirects<br />human visitors from those domains which are already expired.<br />If you need large amounts of traffic at a low price for certain purposes, and does<br />not need to be targeted traffic, then this is something you can consider. Again, as<br />expected from such redirection, the traffic is highly untargeted, and can even be of<br />foreign languages.<br />Step 1: Register an account at: Trafficbridge Register. (not many people know<br />about this link).<br />Step 2: Make your order at Trafficbridge Order (use NORM25DISC as the coupon<br />code for 25% discount, select "Normal" type).<br />After the discount, you can purchase in multiples of about US$6 per 10,000<br />visitors.<br />5.2 Grab Those High Traffic Expired/Deleted Domains<br />Domains are constantly expiring for various reasons. Some of the domains have<br />regular traffic, a certain number of backlinks, and some with high pagerank. These<br />soon-to-be-expired domains are up for grabs, and you can build websites that are<br />already listed in the search engines with ready visitors.<br />Websites such as http://www.expiredtraffic.com/ or http://www.deleteddomains.com/<br />actually do all the legwork and let you have a comprehensive list. They used to be free,<br />but now require some fees. Other sites are http://www.snapnames.com/ and<br />http://www.snapcheck.com/ , which list the expiring domains, and allow you to<br />"reserve" a specific domain name, often for a fee. You can do a search for other<br />services that list expiring domains.<br /><br />6 So Where Do You Go From Here?<br />Now, don't go away thinking you can generate all the traffic you need overnight.<br />You need to build and cultivate the traffic sources over time, and the best way to go<br />about doing this is to develop a daily or weekly traffic activities plan.<br />The key is to work smart, not just work hard, and utilize whatever productivity<br />tools (whether free or paid) that you can get your hands on. The links you see in this<br />report are solid recommendation of the tools (free and paid) I use myself.<br />Your time is your most valuable asset, so use it wisely.<br />Be patient, take consistent action, and work towards building strong and lasting<br />traffic sources.Unknownnoreply@blogger.com0