Define Your Goals
The tactical goals for your project generally come down to a simple goal:
You want more ________. This may be leads for services, product sales, newsletter subscriptions, PDF downloads, views of a video, and so on.
Calculate Your KPIs
You need to establish the maximum amount you can pay for a customer and still be profitable.
An overview of the Key performance indicators (KPIs):
● Find the average order value (AOV). Divide the total revenue for the period by the number of orders to get the average value for an order. Some customers may buy a single item; other customers buy several items at different prices. Use these to find the average value of an order.
● Find the customer lifetime value (CLV). Multiply the AOV by the average customer’s number of annual purchases and length of customer lifetime (usually, several years) to get the CLV. This is how much the customer is worth to you in revenue.
● The question is then how much you’re willing to spend to acquire that customer (in other words, how much you invest to get a certain amount of revenue). In many companies, your finance team tells you that you must achieve a certain return in order to get the funding for your project. For example, for every dollar you spend, you should get four dollars in revenue. Use the PRR to calculate this.
● Find your close rate (CR), which is the number of leads you need to get customers. If you need 100 leads to get 20 customers, that is a 20% CR.
● Multiply the CPA by the CR to get the target CPL. This tells you how much you can spend to get a lead.
KPI Business Process
Domain and Hosting
One of the most important things you must do is choose a domain. It’s the name of your site so it has to be important. Something relatively short and that people can remember is vital. I’ve had the most success choosing a domain name which matches the niche my site will be about. For example, if I decided I wanted to make a website about cell phone chargers – I’d try and create a domain name which includes the main keywords external hard drives or something of the sort.
You don’t always have to do it this way, and you can still become the authority in your niche. I’ve seen it happen too many times and I’m sure you have too. But I’m going by my personal experiences.
Finding Hosting
I can’t stress the importance of having a reliable host. See it this way, how are you going to eat, if there is no food? How are you going to make money, if your sites are down constantly? A reliable host is definitely a very important aspect when it comes to making money online. If one of my sites go down I lose anywhere from $20-$50 that day. It adds up quickly.
Once you’ve gotten a domain, you need to find a reliable host. Niche blogging can become an addiction after awhile so find a company that let you host unlimited sites.
Deep Linking
Deep links are links to internal pages of your website. Most people will aggressively build links only to their homepage … but this is definitely not the most natural looking linking profile.
Instead, I would recommend you split you inbound links between your home page and your internal pages. You should still have about 50% or so of the links point to the homepage, but spread the other links out across your other pages.
Natural Inbound Linking
This has a couple of benefits.
• This will result in your site getting deeply spidered which in turn will cause the search engines to find and index more pages faster.
• You will also start to notice that your internal pages will begin to rank better for their target keywords.
• I believe if you do this on newly launched sites you can keep yourself out of the “Google sandbox.”
Non Natural Linking from single IP address
Every website is assigned to an IP address. An IP address can also be thought of as the equivalent of a street address or a phone number for a computer or other network device on the Internet.
Just as each street address and phone number uniquely identifies a building or telephone, an IP address can uniquely identify a specific server or a website.
Here is an example IP Address:
123.456.789.000
A Block: 123
B Block: 456
C Block: 789
D Block: 000
When building your links you want to ensure you get links from a variety of IP sources, this will ensure you have the most natural looking backlink portfolio.
This may sound like a simple tip, but getting site wide links from a high PR website is not a good idea for this reason. You may get 1,000’s of links, but they are all from the same IP and will in short order hurt your rankings instead of improve them. This of course is mostly in Google, MSN may still give you some love.
Link Building Velocity
One of the things that I learned from reading the Google Patent is that Google pays attention to the speed at which you aquire your links.
This is why it is highly recommended that you build your links slowly and at a consistent velocity, or speed. The reason to do this is because a site that is naturally popular will consistently gain new links just from people wanting to share what they have found.
In order to duplicate this, we must resist what can be a very strong urge to acquire as many links as we can as fast as we can. I have personally found that building 10-20 quality links per day is a good number in the beginning. Then I eventually ramp this up as time goes by.
You may be asking yourself “How in the world do you build 10-20 links consistently?” “How do you find the time, and the energy, to do that everyday for all of your sites?”
Well, the short answer is: Blogs
What makes blogs so darn great is that search engines absolutely love them, and for good reason: They contain fresh content!
SO HOW DOES THIS HELP YOU?
Well, the short answer is blogs have a neat little feature called Trackbacks.
What Exactly is a Trackback?
Trackbacks were designed to enable webmasters to notify other webmasters that there is another web page with relevant information.
Getting Links Using Trackbacks
Getting Links Using Trackbacks
The beauty of the trackback system is that all of this linking can happen without human interaction, which increases the chance of getting the desired nother thing that is great about Trackbacks is that they use a standardized protocol across all blogging platforms.
Hopefully by now, you are beginning to see that Trackbacks can be an excellent way to build up your backlinks! Ifso, keep reading to discover what ifferentiates Trackbacks from Blog Comments, plus how you can exploit Trackbacks for maximum profit.
Trackbacks vs Comments
You may be thinking that a Trackback simply sounds like a comment added to a blog post. Well, not exactly.
Comments are there for people to speak their mind about a blog post’s content. But a Trackback on the other hand is designed to indicate there is more about this topic to be read on another website.
The fact is that a large percentage of bloggers are totally unaware of the trackback system installed on their website, and don’t fully understand how it works. And because of this most of the spam protection mechanisms have been focused on comments not trackbacks.
The links you can get from posting comments to a blog have a high probability of not passing any of its value. Trackbacks on the other hand still hold extreme value.