I will tell all of you guys out there something that will save you from a lot of frustration and silly arguments with your wife or girlfriend. Go ahead and get the satellite! I really don’t think that I ask too much out of my wife. I go to work, pay the bills, and all I really want to do on Sunday’s is watch football with the guys. My wife has a knack for coming in to the den the moment a big play happens and demanding my undivided attention (usually to ask what I think of an outfit or something like that). The decision cannot be delayed until the end of a play, and she used to call me selfish and tell me that I didn’t care about her when I would ask her to wait one minute for the play to end. However, now all I have to do is simply push the ‘pause’ button, and I can happily give her my undivided attention and then return to the game without missing a thing! You should go to: Direc.tv/ so that you can do this, too! I’m telling you guys—it’s really a relationship “game changer!”

Bookmark Your Process

Take the time to bookmark EVERYTHING when you use Bum Marketing. Links, templates, checklists, etc. Don’t waste time trying to locate a link, or hope that it is still in your browser memory.

Set up your Favorites Folder in your browser. Include your links to your affiliate markets, online research tools, article directories, classified add directories, etc. Link them directly to the login page, not just the home page. Set them up numerically so you can work through them step, by step.
Shortcuts folder on your desktop leading to your tools. This will keep you from getting lost in your software options and keep you using only what you need. Place a shortcut to EVERY tool you use on the folder.
Website Templates. Lay a “beginning” site out and use it each time to rapidly make changes.
Checklists. Step-by-step processes for each BM element. An article writing example is for you below. The reason for a checklist is it keeps you focused and on track.

All of this little things are HUGE time savers. Even though you know your process, sometimes it is difficult to remember what step you are in.

Here is the way I set mine up…

My Favorites Folder:

I am able to move through the necessary links in my system quickly. They are arranged in order so I click and go.

In addition to the basic BM links I also have my possibilities links. These are community sites, forums, and pages I have noticed ranking high in my keyword areas. Then there are my profit links, which let me login to PayPal, Clickbank, etc to check the daily gross receipts.

My Shortcuts:
Anything you need for research & development should be in a shortcut folder for easy access. I went from “searching” for which tool I was looking for in my programs menu…

To this…

Only the software I use for BM is in this shortcut folder.

The easiest way to do this for those who may not be familiar is to:

Create a folder on your desktop or and label it something like “BUM Shortcuts.”
Click start and enter your programs area.
Click and drag the tool you want into your BUM folder on your desktop.

My Templates:

Yes, I’m still using FrontPage! I use simple layouts so this works. However, the results I’m getting from XSitePro are doing well, so I may make the complete switch for my marketing sites.

The template for each new site is already laid out. All I have to do is add info and change key words. XSitePro makes it easy to generate keyword related pages without them leaving the footprint of a page-gen software.

With each new site I just copy and paste the template into a new folder. I rename it to the keyword theme of the site.

MY Checklist:

Here’s my article writing checklist…

Keyword title that grabs attention.
List the 3-5 points or acrostic of importance.
Two paragraphs per point
250-350 words total
Linked keyword from within the article
Linked from resource Box

Make your OWN checklists that work for you. I absolutely LOVE Jimmy D. Brown’s checklists that he creates for List and Traffic. Yep, it’s an aff. Link.

That same type of checklist development makes your repeated effort move smoother.

How Google Preferences Work

Many people breeze through Google umpteen times a day without bothering to set their preferences — or even being aware that there are preferences to set. A recent Internet study asked users whether they would rather set Google preferences or get bathed in chocolate syrup. Sentiment was overwhelmingly against setting Google preferences. But I’m here to tell you that the five settings on the Preferences page enhance the Google experience far more than the effort required to adjust them.

To adjust Google preferences, click the Preferences link on the Google homepage or go here.

If you set your preferences and later return to the Preferences page by manually entering the preceding URL, your browser displays an unadjusted Preferences page (without your settings). That’s because your Preferences page has a distinct URL with your preferences built in to it. For example, after selecting English as Google’s default language for your visits, the URL appears like this: www.google.com/preferences?hl=en

How Google remembers your preferences
When you set preferences in Google, the site is customized for you every time you visit it, as long as you’re using the same computer through which you set the preferences. To provide this convenience, Google must place a cookie (a small information file) in your computer. The site and the cookie high-five each other whenever you visit Google, and then the site appears according to your settings. For this system to work, the reception of cookies must be turned on in your browser.

Some people are militantly anti-cookie, claiming that the data files represent an invasion of computer privacy. Indeed, some sites plant cookies that track your Internet movements and identify you to advertisers.

The truth is, Google’s cookie is fairly aggressive. It gets planted when you first visit the site, whether or not you visit the Preferences page.
Once planted, the Google cookie records your clicks in Google and builds a database of visitor behavior in its search results pages. For example, Google knows how often users click the first search result and to what extent they explore results lower on the page. Google uses this information to evaluate the effectiveness of its service and to improve it.

As to privacy, Google does indeed share aggregate information with advertisers and various third parties and even publicizes knowledge about how the service is used by its millions of visitors. The key word is aggregate. Google’s privacy policy states that individual information is never divulged except by proper legal procedure, such as a warrant or a subpoena, or by individual consent. The privacy policy is published on this page.

I have no problem with the Google cookie or with cookies in general. The convenience is helpful, and I don’t mind adding to the aggregate information. It’s rather comforting being a data droplet in Google’s information tsunami.

Your best bet for reaching the Preferences page after first setting your preferences (when you want to readjust them, for example) is to use the Preferences link on the home page.
A single basic process changes one preference or several. Just follow these steps:
1. Go to the Preferences page. As mentioned, just click the Preferences link on the home page or go directly to www.google.com/preferences.
2. Use the pull-down menus, check boxes, and radio buttons to make your adjustments.
3. Click the Save Preferences button.
4. In the confirmation window (which merely says “Your preferences have been saved” and is unnecessary), click the OK button.