Deep Linking

Deep links are links to internal pages of your website. Most people will aggressively build links only to their homepage … but this is definitely not the most natural looking linking profile.

Instead, I would recommend you split you inbound links between your home page and your internal pages. You should still have about 50% or so of the links point to the homepage, but spread the other links out across your other pages.

Natural Inbound Linking

This has a couple of benefits.

• This will result in your site getting deeply spidered which in turn will cause the search engines to find and index more pages faster.

• You will also start to notice that your internal pages will begin to rank better for their target keywords.

• I believe if you do this on newly launched sites you can keep yourself out of the “Google sandbox.”

Non Natural Linking from single IP address

Every website is assigned to an IP address. An IP address can also be thought of as the equivalent of a street address or a phone number for a computer or other network device on the Internet.

Just as each street address and phone number uniquely identifies a building or telephone, an IP address can uniquely identify a specific server or a website.

Here is an example IP Address:


A Block: 123
B Block: 456
C Block: 789
D Block: 000

When building your links you want to ensure you get links from a variety of IP sources, this will ensure you have the most natural looking backlink portfolio.

This may sound like a simple tip, but getting site wide links from a high PR website is not a good idea for this reason. You may get 1,000’s of links, but they are all from the same IP and will in short order hurt your rankings instead of improve them. This of course is mostly in Google, MSN may still give you some love.

Link Building Velocity

One of the things that I learned from reading the Google Patent is that Google pays attention to the speed at which you aquire your links.

This is why it is highly recommended that you build your links slowly and at a consistent velocity, or speed. The reason to do this is because a site that is naturally popular will consistently gain new links just from people wanting to share what they have found.

In order to duplicate this, we must resist what can be a very strong urge to acquire as many links as we can as fast as we can. I have personally found that building 10-20 quality links per day is a good number in the beginning. Then I eventually ramp this up as time goes by.

You may be asking yourself “How in the world do you build 10-20 links consistently?” “How do you find the time, and the energy, to do that everyday for all of your sites?”

Well, the short answer is: Blogs

What makes blogs so darn great is that search engines absolutely love them, and for good reason: They contain fresh content!


Well, the short answer is blogs have a neat little feature called Trackbacks.

What Exactly is a Trackback?

Trackbacks were designed to enable webmasters to notify other webmasters that there is another web page with relevant information.

Getting Links Using Trackbacks

Getting Links Using Trackbacks

The beauty of the trackback system is that all of this linking can happen without human interaction, which increases the chance of getting the desired nother thing that is great about Trackbacks is that they use a standardized protocol across all blogging platforms.

Hopefully by now, you are beginning to see that Trackbacks can be an excellent way to build up your backlinks! Ifso, keep reading to discover what ifferentiates Trackbacks from Blog Comments, plus how you can exploit Trackbacks for maximum profit.

Trackbacks vs Comments
You may be thinking that a Trackback simply sounds like a comment added to a blog post. Well, not exactly.

Comments are there for people to speak their mind about a blog post’s content. But a Trackback on the other hand is designed to indicate there is more about this topic to be read on another website.

The fact is that a large percentage of bloggers are totally unaware of the trackback system installed on their website, and don’t fully understand how it works. And because of this most of the spam protection mechanisms have been focused on comments not trackbacks.

The links you can get from posting comments to a blog have a high probability of not passing any of its value. Trackbacks on the other hand still hold extreme value.